Hi, I am Ghassen,
5 years turning product work into results that count: +10% lead conversions, +20% organic traffic, −15% churn.
01.
About Me
Senior Product Manager with 5+ years behind me. I've built products in wildly different worlds: B2B SaaS platforms, consumer FoodTech apps, industrial B2B tools, editorial products. Jumping between them taught me to get up to speed fast without going sloppy.
Day to day, I’m juggling business goals, users, tech, and go-to-market, keeping all four pulling in the same direction. And I care about results more than output: I measure what’s actually happening, adjust based on what I find, and I won’t waste a sprint building features no one asked for.
02.
My Product
Expertise
Working where business goals, users, and engineering meet. Shipping products that move the numbers that matter, not features nobody asked for.
1. Product Strategy
Reading the market and the roadmap, setting OKRs with stakeholders, and deciding what's actually worth building before a line of code is written.
2. Discovery & Research
JTBD interviews, churn analysis, and user-needs mapping. The work that separates what people say they want from what they'll actually use.
3. Design & Delivery
Prototyping interfaces myself when there's no designer on hand (Figma, Lovable, Stitch), then owning specs, test plans, and release with distributed engineering teams.
4. Growth & Data
SEO, ASO, product pages, and onboarding built to convert, because the launch is part of the product, not something bolted on at the end.
Issar Industries
Visual Identity
Moneme Desing
Book Cover Print
Product
Packaging Design
Coffee Pouch
Packaging
Book
Campaign
Let’s work together
Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.